What are the benefits of participating in a trade event and how can you maximise your return on investment?
You’ve likely been to a trade exhibition, either as an exhibitor or visitor. They’re events on the calendar that provide an opportunity for businesses and professionals to demonstrate their skill and expertise, connect with the wider industry and build business relationships.
“Attending and exhibiting at expos provides a multitude of advantages on both professional and business fronts,” says XPO Group’s Lorraine Smith.
“Expos bring together industry leaders, innovators and experts under one roof. Attending workshops, seminars and demonstrations allows you to stay current on the latest trends, technologies and regulations in the HVAC&R field. Networking with peers fosters knowledge exchange and opens doors to potential collaborations.”
Expos also offer unparalleled access to a concentrated audience of decision-makers, potential clients and industry partners. By showcasing your company’s expertise at events such as the upcoming HVAC&R Hub as part of BuildNZ, you can establish brand recognition and generate valuable sales leads.
“HVAC&R Hub at BuildNZ caters to the entire building and construction ecosystem, providing an ideal platform to connect with architects, builders and facility managers who require top-notch HVAC&R solutions,” says Lorraine.